- She will tell you what to wear avatars this season
- The event will be held on the basis of the Decentraland platform
- Dolce & Gabbana, Adidas, DKNY and other top brands will present their collections
The Decentraland metaverse is preparing the second Fashion Week in a row. Last year, Dolce & Gabbana and Tommy Hilfiger participated in fashion shows. This time they were joined by Coach, Adidas, DKNY and other companies. The event will take place from 28 to 31 March in the Luxury District virtual space.
Fashion Week program
The theme of this Fashion Week is “Heritage of the Future”. The organizers will show how traditional brands are mastering Web3 technologies.
In addition to catwalk shows, companies are preparing various events and premieres. So, Adidas will present its first collection of devices for the owners of the Into the Metaverse NFT collection. Recall that these art tokens were released back in 2021 and raised $23.4 million on the first day of sales. We will see what NFT-enabled wearable devices will look like very soon.
Fashion house Dolce & Gabbana is preparing an exhibition of its digital designs Future Reward. And the Tommy Hilfiger brand promised to release new devices with NFT support every day. The company also announces new products based on artificial intelligence.
DKNY will open an art gallery and invite you to its virtual restaurant.
If you are interested in knowing why fashion is needed in the metaverse, we advise you to read this material. Or visit Fashion Week and see for yourself.