Ethernity Chain (ERN) is an authenticated and licensed NFT marketplace for acquiring intellectual property or intellectual property from well-known sports, history, music and entertainment brands. These notable figures include Shaquille O’Neal, Leonardo Messi and brands such as DeLorean and Toys’R’Us. Cointelegraph spoke with Nick Rose, founder and CEO of Ethernity, about the launch of the company’s newest division, Ethernal Labs, and its goals to become the end-to-end studio of the NFT ecosystem.
Think Disney, NBCUniversal or Sony, but for Web3 content creation. It was this kind of breakthrough that Rose was referring to when he described Ethernal Labs as an interdisciplinary studio and incubator with multiple marketplaces, a metaverse and avatar development, and play-to-earn, or P2E, games. Rosa said:
“Ethernal Labs’ long-term vision is to create the largest world-class IP Library in the blockchain space and redefine the ownership, monetization, and participation of these outstanding individuals and brands.”
Ethernal Labs raised $20 million in its seed round with investors such as Fanatics’ Michael Rubin, former Google CEO Eric Schmidt, Morning Star Ventures, Algorand, Polygon Studios and more.
Related: NFTs allow people to “interact with cryptocurrencies in practice” – Shaq
One vertical or product in the Ethernal Labs ecosystem that Rose particularly liked was called Fanable. Considered a social platform, Fanable will allow famous people to monetize their fandoms and brands with fan tokens. The Messi token is an example of an opportunity. Token holders will be able to interact with their favorite creators, celebrities and athletes through real-time polls and interactive features. Fan tokens will be exchanged for native ERN tokens.
The entire Ethernal Labs ecosystem will be organized around the ERN token. According to the company, users will be able to use it to buy and share digital collectibles, unlockable items, and augmented reality or AR experiences. Two other marketplaces that users can look forward to are a white label NFT marketplace and an artist-run marketplace called EyeCandy, which will only feature digital art and not collectibles.
Rose also noted that because Ethernity NFTs are made in collaboration with “the best” artists, they are fully vetted by individuals and brands, unlike counterfeit or counterfeit NFTs. “We coined the term authenticated NFT, or aNFT, to explain the relationship between NFT and a celebrity brand that provides long-term value to the holder,” he said.
Related: Blockchain Metaverse Ecosystems Gain Momentum as Brands Create Digital Experiences
In addition, Cointelegraph spoke with Adrian Baschuk, COO of Ethernity, who said that “we are still at the beginning of the road” when it comes to what NFTs and the metaverses will be like. He suggested that the mainstream adoption of NFT would happen in a linear fashion: “We started with art and collectibles, then games come, and then content.” Baschuk also predicts that augmented reality will surpass the current metaverse hype and that in 2024 there will be a massive metaverse integration using NFTs as channels for investment.
Ethernity recently acquired LAND in The Sandbox metaverse and plans to host an NFT gallery, launch a fully licensed NFT wearable store, and create games and experiences in collaboration with an IP partner.
Ethernity Chain (ERN) is an authenticated and licensed NFT marketplace for acquiring intellectual property or intellectual property from well-known sports, history, music and entertainment brands. These notable figures include Shaquille O’Neal, Leonardo Messi and brands such as DeLorean and Toys’R’Us. Cointelegraph spoke with Nick Rose, founder and CEO of Ethernity, about the launch of the company’s newest division, Ethernal Labs, and its goals to become the end-to-end studio of the NFT ecosystem.
Think Disney, NBCUniversal or Sony, but for Web3 content creation. It was this kind of breakthrough that Rose was referring to when he described Ethernal Labs as an interdisciplinary studio and incubator with multiple marketplaces, a metaverse and avatar development, and play-to-earn, or P2E, games. Rosa said:
“Ethernal Labs’ long-term vision is to create the largest world-class IP Library in the blockchain space and redefine the ownership, monetization, and participation of these outstanding individuals and brands.”
Ethernal Labs raised $20 million in its seed round with investors such as Fanatics’ Michael Rubin, former Google CEO Eric Schmidt, Morning Star Ventures, Algorand, Polygon Studios and more.
Related: NFTs allow people to “interact with cryptocurrencies in practice” – Shaq
One vertical or product in the Ethernal Labs ecosystem that Rose particularly liked was called Fanable. Considered a social platform, Fanable will allow famous people to monetize their fandoms and brands with fan tokens. The Messi token is an example of an opportunity. Token holders will be able to interact with their favorite creators, celebrities and athletes through real-time polls and interactive features. Fan tokens will be exchanged for native ERN tokens.
The entire Ethernal Labs ecosystem will be organized around the ERN token. According to the company, users will be able to use it to buy and share digital collectibles, unlockable items, and augmented reality or AR experiences. Two other marketplaces that users can look forward to are a white label NFT marketplace and an artist-run marketplace called EyeCandy, which will only feature digital art and not collectibles.
Rose also noted that because Ethernity NFTs are made in collaboration with “the best” artists, they are fully vetted by individuals and brands, unlike counterfeit or counterfeit NFTs. “We coined the term authenticated NFT, or aNFT, to explain the relationship between NFT and a celebrity brand that provides long-term value to the holder,” he said.
Related: Blockchain Metaverse Ecosystems Gain Momentum as Brands Create Digital Experiences
In addition, Cointelegraph spoke with Adrian Baschuk, COO of Ethernity, who said that “we are still at the beginning of the road” when it comes to what NFTs and the metaverses will be like. He suggested that the mainstream adoption of NFT would happen in a linear fashion: “We started with art and collectibles, then games come, and then content.” Baschuk also predicts that augmented reality will surpass the current metaverse hype and that in 2024 there will be a massive metaverse integration using NFTs as channels for investment.
Ethernity recently acquired LAND in The Sandbox metaverse and plans to host an NFT gallery, launch a fully licensed NFT wearable store, and create games and experiences in collaboration with an IP partner.
