- The company is actively studying artificial intelligence
- But it will by no means replace workers.
On the morning of June 21, it was reported that the largest German publication Bild will replace some of the editors with artificial intelligence. Company refuted this information. Christian Senft, director of communications at Bild Group, said in a statement that the reports are false and that the tabloid has no plans to use AI to replace journalism.
However, Senft said that this message refers to the program of restructuring newspaper regional offices, which provides for a decrease in their number from 18 to 12 by the end of this year, as well as the closure of 10 out of 15 offices. At the same time, a significant part of the functions will be centrally transferred to Berlin. In addition, he added that the company will increasingly use artificial intelligence to support journalistic work.
“We approach this topic with an open mind and already have many initiatives that help us explore the use of artificial intelligence in our journalistic brands, both in editorial production processes and to improve the reader’s experience.‘ said Christian.
The tabloid, which began in June 1952, printed more than five million copies daily during the 1980s, according to the information. However, by 2010, the circulation of the Bild newspaper had dropped to 3.55 million. In 2022, the circulation of this newspaper was just over one million copies.