Super Bowl commercials have always been an integral part of the annual National Football League (NFL) championship, and for businesses, a clear sign of real-world success. However, this year marked a new milestone for the cryptocurrency community as FTX, eToro, Crypto.com and Coinbase debuted cryptocurrency ads at Super Bowl 2022.
With the growing demand for cryptocurrencies recently fueled by non-fungible tokens (NFTs), meme tokens and the metaverse, Super Bowl cryptocurrency ads have caught the attention of traditional social media businesses such as Twitter. Let’s rate the ad and echo the feelings expressed by the community:
Coinbase Super Bowl 2022 Promotional Video
Coinbase is one of the most popular cryptocurrency exchanges in the US, often ranked as the #1 most downloaded app on the Apple App Store. Coinbase appears to be part of the company’s ongoing “Less Talk, More Bitcoin” campaign.
The Coinbase Super Bowl commercial began with a Coinbase-style C jumping across the screen, similar to the bouncing DVD logo.
ICYMI Now that we have your attention, we would like to announce that we are giving away $15 in BTC to everyone who joins Coinbase by February 15th. Click below for more information and RT to tell your friends! Sign up and read the terms and conditions here → https://t.co/fKHisXZJJc pic.twitter.com/SDWUup2Ql5 — Coinbase (@coinbase) February 14, 2022
Shortly thereafter, the letter was replaced with a color-changing QR code that silently moved across the screen in a similar fashion. The QR code redirected users to a Coinbase landing page that, when scanned, advertised a Bitcoin (BTC) giveaway and registration.
Despite the contrast with traditional high-performing Super Bowl ads, Coinbase’s services were temporarily down due to a sudden influx of heavy traffic to its website. While acknowledging the disruption to the service, a subsequent post on the Coinbase app stated:
“Well, it was more popular than we thought. We need a short timeout, but don’t worry. We will notify you via email when everything is back to normal.”
Coinbase just spent $14 million on a color-changing QR code that jumped across the screen for 30 seconds during the Super Bowl… And the website went down. — Joe Pompliano (@JoePompliano) February 14, 2022
FTX Super Bowl 2022 Promotional Video
FTX, the cryptocurrency exchange founded by Sam Bankman-Freed, has spared no expense in its first Don’t Miss Out Super Bowl ad featuring comedian Larry David.
The ad shows David rejecting life-changing technologies just as they were invented. Portraying an authority figure in various historical time frames, David dismisses the invention of the wheel, electricity, and the toilet.
The comedian also opposes the United States Declaration of Independence. He is skeptical about the moon landing and portable music. Finally, when David brushes off the FTX app with “I don’t think so”, the ad speaks to viewers:
“Don’t be like Larry. Don’t miss the next big event.”
The next big thing is here, even if Larry can’t see it. We’re giving away 7.54 #bitcoin right now to celebrate! How to enter: 1) Watch our ads! 2) Follow us 3) Retweet before 11:59 pm EDT Four lucky winners! #FTXContest other categories. Subject to Terms: https://t.co/7oCC4YUk0M pic.twitter.com/RosZS0HZAS – FTX (@FTX_Official) February 14, 2022
Overall, the FTX ad has been considered by many to be the funniest Super Bowl ad ever.
eToro Super Bowl 2022 Promotional Video
eToro’s Cryptocurrency and Fiat Investment Platform The eToro Super Bowl “Flying Your Way” promotional video began with a user seeking advice from the eToro community on whether to invest in cryptocurrencies or stocks.
Shortly thereafter, the ad shows a large group of users loitering around the city, one of them approaches the user and asks him, “To the moon?”
Stocks, cryptocurrencies and more. Discover the power of social investment #FlyWithUs #eToro pic.twitter.com/P01NJLxDZb — eToro US (@eToroUS) February 14, 2022
As a nod to the popular Shiba Inu (SHIB) meme coin, the eToro ad also featured a Shiba Inu dog. In addition, the platform also released an unofficial Super Bowl bingo card to guess performance mishaps such as wardrobe malfunction and fireworks.
Ready for the halftime show? Check out our Bingo card full of our guesses on what’s going on during the show.* This is for entertainment purposes only pic.twitter.com/wuOMDdC7sZ — eToro US (@eToroUS) February 14, 2022 .
While eToro deserves an A for the effort, the ads only managed to create a fraction of the hype created by other players.
Crypto.com Super Bowl 2022 Promotional Video
In its first Super Bowl ad, Crypto.com featured basketball legend LeBron James talking to his younger self from 2003. While the young LeBron James was excited to hear about a future full of electric cars and other technological advances, he asks the real LeBron James if he was ready for what was to come:
“I can’t tell you everything. But if you want to make history, you have to do everything yourself.”
The commercial was even more important to the public, given that LeBron became the highest scoring player in NBA history just a day before the commercial aired.
In the moment of truth @KingJames called it. Fortune favors the brave #FFTB pic.twitter.com/Snhpit3vnh — Crypto.com (@cryptocom) February 14, 2022
With the launch of this ad, LeBron James joins a growing list of professional athletes who support the mainstream adoption of cryptocurrencies, a move well received by the crypto community.
RELATED: Ad Restrictions Won’t Affect Cryptocurrency Demand, Says Binance CEO
Just last month, Binance CEO Changpeng Zhao said that the growing restrictions on advertising of cryptocurrencies will not have a negative impact on the demand for cryptocurrencies.
Cryptocurrency ad ban is unlikely to affect demand much, says @binance CEO Changpeng Zhao pic.twitter.com/K5EtuWyxGz— CNBC International (@CNBCi), January 20, 2022
As reported by Cointelegraph, CZ told CNBC that the reason regulators have to restrict ads is likely due to such high demand, adding that “most of our users come by word of mouth anyway.”