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Rap icon and entrepreneur Calvin Cordozar Broadus Jr., better known as Snoop Dogg, is diving back into Web3 with the Non-Fungible Token (NFT) project, which will allow his fans to follow his life on tour.
In the announcement, the rapper introduced the Snoop Dogg Passport Series, an NFT collection that provides access to various content such as behind-the-scenes videos and photos uploaded by Snoop Dogg during the tour. NFT passport holders will also be eligible for future releases such as artwork and merchandise.
According to the rapper, he has been “moving forward” for a long time and believes that digital trading is part of the future. He also encouraged other artists to follow suit. “I hope other artists see what I’m doing and continue to innovate on their own,” Snoop Dogg said in a statement.
The project was developed in collaboration with the Web3 Transient Labs platform. Chris Ostoich, the platform’s chief operating officer, said they are always looking for ways to use the blockchain and “offer unique experiences” and the partnership with Snoop Dogg has enabled them to do just that.
Snoop Dogg is actively involved in various Web3 projects. In 2021, the rapper declared himself an anonymous NFT collector “Cosomo de Medici”, whose purse was worth about $17.6 million at the time.
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In addition to the NFT collection, the rapper also showcased the Bored Ape Yacht Club (BAYC) NFT collection in collaboration with fellow rap icon Eminem. The duo released the song and performed it at the MTV Music Awards.
On March 6, Snoop Dogg was also announced as the co-founder of a Web3-based live streaming platform called Shiller. The application is designed to combine Web3 technology with real-time streaming content. The rapper was named as a co-founder of the project along with tech entrepreneur Sam Jones.