- Resources from this list have not published any articles on their sites
- Only a few units actively blog and post something new for visitors
On Monday, May 1, Yuval Halevi of Guerilla Buzz posted report, in which he cited the results of an analysis of thousands of the best cryptocurrency projects. As it turned out, 35.8% of them completely abandoned social activity and went offline since the beginning of this year.
Halevi’s work aims to highlight the importance of a well-thought-out marketing strategy for a particular project. Here is the author’s conclusion:
“Many crypto companies don’t even think about it. Their efforts are focused on creating hype around the sale or drop of tokens. They prioritize short-term bursts of interest over pursuing a strategy focused on sustainable organic growth.”
An example of the traffic of a company that operates according to the marketing model outlined above
Since the beginning of the year, 35.8% of the 1,000 cryptocurrency projects reviewed have not updated the content on their website in any way. No posts, articles, promotional iterations, or interesting notes for visitors.
Less than half, 49.7%, posted less than two stories. Just a few projects have published more than 10 articles, including the BNB Chain, Tether, Ethereum, Polygon and Cardano blog:
The most popular platform for posting materials turned out to be Medium. The choice of a third-party resource, and not the development of his own blog, Halevi considers a mistake. Allegedly, in this way the project attracts traffic to someone else’s site, although it could improve its own audience coverage. As a reminder, we previously published a full review of bankruptcies among cryptocurrency companies for the period from 2022 to 2023. You will find the list here.