The world’s most popular sport has been defeated in its own net as European clubs have ended their partnership with Bitci, Turkey’s cryptocurrency exchange. However, there are plenty of cryptocurrency replacement companies on the bench ready to make cryptocurrency mainstream through football.
Increasing but fuzzy cryptocurrency regulations in Turkey are reportedly hampering the company’s ability to make payments, leading to a lack of trust from major football clubs.
Portugal’s Sporting CP, the white-and-green striped footballers famous for cutting his teeth at this club, while Serie A-playing Italian club Spezia also ended their association with Bitci. Formula One powerhouse Mclaren Racing terminated its sponsorship deal with Bitci earlier in February.
Barcelona also recently announced that they would prefer a partnership deal with Binance over Spotify despite launching their fan token in April 2021.
While it may seem that the number of participants in the cryptocurrency and football partnership has been reduced to 10 people, the deals, enthusiasm and sponsorship of cryptocurrency among football clubs is an open target.
Seventeen out of 20 football clubs in England have at least one deal with a cryptocurrency firm. For Watford FC, Dogecoin (DOGE) is not only featured on the shirt sleeve, but Stake.com is sponsoring the bulk of the shirt.
Eighty miles southeast of Watford, in Southampton, the “saints,” as the locals call them, began the hunt for Bitcoin (BTC) on February 23rd.
Still in England, bitcoin podcaster Peter McCormack started the English underdog story by buying his local club, Bedford FC. He aims to take on the Premier League with the help of Bitcoin and his community.
While Crypto.com recently renamed the Los Angeles American football stadium from the Staples Center to the Crypto.com arena, in Italy the entire football league is sponsored by the cryptocurrency giant.
In other countries, fan tokens are also becoming more popular among European football fans. Blockchain sports company Chiliz has reportedly caught the attention of major football clubs as its Socios platform announced a deal with UEFA.
Related: Touchdown! Goal! Knockout! Cryptocurrency and sports will collide in 2021
While a cryptocurrency sponsor for a European team may have to wait until next season, the Argentine team has become the first national football club in the world to hire a cryptocurrency sponsor. Binance recently partnered with White and Sky Blue.
Finally, while European football is waiting for the national team to be sponsored by cryptocurrency, in rugby, cryptocurrency exchange BitPanda is now sponsoring Azurri. The exchange made the announcement ahead of Italy’s clash with six-country rugby teams in January.
Ciao ragazzi! We are proud to announce that we will be the main sponsor of @Federugby, the Italian Rugby Federation. So @SixNationsRugby fans, get ready to see our logo when gli Azzurri plays! Find out more: https://t.co/JVBrA641hF pic.twitter.com/LGgKphmL0s — Bitpanda (@bitpanda) January 20, 2022