Nike acquired NFT-studio RTFKT, specializing in the creation of collectibles for the metaverse.
Welcome to the family @RTFKTstudios
– Nike (@Nike) December 13, 2021
“This purchase is another step forward in accelerating Nike’s digital transformation and serving athletes and creators at the intersection of sports, creativity, games and culture,” said CEO John Donahue.
Nike’s goal is to develop an “innovative and creative community” and expand the firm’s digital presence and capabilities, he said. Terms of the deal were not disclosed.
In early May, RTFKT raised $ 8 million in a seed round. It was headed by the venture capital firm Andreessen Horowitz. Funding was also provided by Galaxy Digital, Ledger, Dapper Labs CEO Roham Garegozlaw and others.
The studio gained particular popularity with the creation of a digital collection of sports sneakers. RTFKT co-founder Chris Lee noted that Nike has “always been an inspiration” for the startup team.