The turmoil leading up to the UEFA Champions League final game could lead to widespread adoption of non-fungible tokens (NFTs) for selling tickets to sporting events in France. The country has previously said it intends to use NFT tickets during the 2023 Rugby World Cup and the 2024 Paris Olympics.
The mass forgery of tickets was one of the reasons for the disorder at the football championship on May 28. It came as a major embarrassment to the country after police fired tear gas to restore order and the match between Liverpool and Real Madrid was postponed. French government Olympics envoy Michel Cadot submitted a report to the French Prime Minister’s office last week recommending measures to prevent future unrest at sporting events, including the widespread use of NTF tickets.
The introduction of a new ticketing system ahead of rugby and the Olympics “would allow us to anticipate planned systems and change the way we operate and reflexes in multi-stakeholder management to meet the challenges,” Cado is quoted as saying. says in the report.
The French system provides for the issuance of non-transferable digital tickets using blockchain technology and QR codes. Tickets will be distributed via SMS shortly before the start of the event and activated in the security area around the event venue.
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Prevention of ticket counterfeiting and speculation is one of the main benefits of selling NFT tickets, as it improves security at events and profits for event sponsors. Other features such as access to the VIP area or receiving souvenirs can also be programmed into NFT tickets. Ticketing is just one of the ways NFT has entered the sports world. NFT collectibles have been part of the marketing strategies of many teams since 2020 and are growing in popularity. They can even be programmed with fan interaction tactics such as voting and access to physical collectibles.