According to Stanford researchers René DiResta and Josh Goldstein, there are over 1,000 fake accounts on LinkedIn with AI-generated profile photos.
Meet Keenan Ramsey. Her LinkedIn profile says she sells software for RingCentral & has a business degree from NYU. She likes CNN, Amazon, & Melinda French Gates. Her pitches come punctuated with emojis.https://t.co/TyoBp2qxIP pic.twitter.com/LLfIvph17N
— Shannon Bond (@shannonpareil) March 27, 2022
DiResta reveals that she received a message from a man named Keanu Ramsey that looked like a generic software advertisement. But upon closer examination, it turned out that Ramsey is a fictional person.
The profile photo looked like a standard portrait shot. But the photo contained a number of markers pointing to a fake created by a service like This Person Does Not Exist. DiResta noticed the alignment of the eyes, the missing one earring, and the blurry hair in the background.
“This is not a story about misinformation or misinformation, but rather an intersection of a fairly mundane use case for AI technology in business and, as a result, questions of ethics and expectations,” says the researcher.
Analysts from the non-profit organization NPR studied DiRestra and Goldstein’s statements. He claims that more than 70 companies have been associated with fake profiles. Several organizations reported that they hired third-party marketers and were surprised by the use of fake profiles. They also deny sanctioning such campaigns.
According to NRP, fake profiles are often used by companies to present software to new customers. When a potential client answers, they are redirected to a real person. With this technique, companies can significantly expand their footprint without increasing headcount, the experts added.
Earlier we wrote that the Ministry of Defense of Ukraine uses the Clearview AI facial recognition system after the Russian invasion.
How to help Ukraine – see here