Mastercard Company will launch the Biometric Checkout Program system, which allows customers to pay at the checkout with a smile or a wave of their hand.
No more fumbling for your wallet — soon in-person payments will only need a smile or wave! #Biometric technology used to unlock your phone will now help you at checkout. Learn more: https://t.co/GEIuE35e9p
— Mastercard News (@MastercardNews) May 17, 2022
The biometric verification system will speed up payments, shorten queues and provide more security than a standard credit or debit card, the company said.
“After checking in, there is no need to slow down the line at the checkout by searching pockets or a bag. Consumers can simply check the bill and smile for the camera or wave their hand over the reader to pay,” Mastercard said.
The first pilot projects will be launched in five supermarkets in Brazil. Buyers need to register for biometric payments in store or through the Payface app.
In the future, the company will focus on launching the technology in the markets of South America, the Middle East, Africa and Asia.
According to Mastercard, 74% of consumers worldwide have a “favorable view” of biometric technology. However, activists expressed concern about the company’s plans to roll out such programs.
Ashfords Law Firm Partner Susie Miles notedthat the password, unlike a smile or a wave of the hand, can be changed. If attackers hack into biometric data, the risk of fraudulent activities will be much higher, she said.
Miles added that facial recognition systems at checkouts can collect information about people who do not use such payment methods.
“As biometric payments become more commonplace, protecting people’s privacy rights will become more difficult,” the lawyer said.
Recall that in February, the Moscow mayor’s office announced plans to equip the city’s land transport with the Face Pay face-to-face payment system.
In April, Intel developed an AI tool to analyze emotions in the body language of schoolchildren and students studying online.
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