A bipartisan congressional group has introduced legislation that will allow users to control the algorithms that shape their online experience.
I am proud to introduce this bipartisan and bicameral legislation, which brings more accountability and transparency to Big Tech platforms.
Thanks to @davidcicilline @BurgessOwens and @RepLoriTrahan for leading this with me.https://t.co/M9rYGnXAc7
– Rep. Ken Buck (@RepKenBuck) November 9, 2021
If passed, the law would oblige companies like Meta to develop transparent algorithms that do not use personal data to make recommendations.
Platforms that will continue to operate existing systems should inform visitors about this. The notice can be one-time, but it must be presented “clearly and in a conspicuous place,” the document says.
In addition, users can turn off the personalized recommendation feature.
“Consumers should be able to interact with Internet platforms without being manipulated by secret algorithms based on user data,” said Rep. Ken Buck.
According to the project, the restrictions will not affect the algorithms of search services or recommendation systems that require the user to enter certain data, such as a request for the nearest cafes or songs of a particular artist.
Content moderation tools that display articles, videos, or posts for specific age groups will also be able to work without change.
The presented bill is aimed at large technology companies. The restrictions will not apply to organizations with less than a million users, less than 500 employees, or whose revenues have not exceeded $ 50 million in the last three years.
Recall that in October, a former Facebook employee accused the social network of deliberately using algorithms that provoke the spread of disinformation, incitement to hatred and ethnic violence for profit.
In August, Twitter acknowledged biases in the platform’s algorithms, in particular a photo cropping tool that favors slim girls.
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