Launching your own NFT packages is already a trend among fashion brands like Dolce & Gabbana, Tiffany, Gucci, Adidas and Nike. Together, these companies have earned more than $260 million from the sale of non-fungible tokens.
Nike tops the list with a whopping $185m revenue from NFT sales in the fashion brands. Dolce & Gabbana (D&G), Tiffany, Gucci, and Adidas join Nike in the list of the top five. Nike has amassed nearly $1.3b in transaction volume from secondary trading. https://t.co/H5kc94Q3rT pic.twitter.com/tL9U5YPA55
— Wu Blockchain (@WuBlockchain) August 23, 2022
Nike received part of the $185.3 million it received as royalties from secondary token sales, which had a trading volume of $1.29 billion. Primary sales accounted for the other half of revenue.
The top sellers of Nike NFT collections are CloneX and MNLTH. From them, the highest fees from royalties are $39.9 million and $24.2 million, respectively.
In July, the company earned 6362 ETH from the NFT-related direction. April was the record (12,776 ETH).
The key source of profitability in the revenue of other companies is primary sales. Following behind Nike were D&G ($25.7 million), Tiffany ($12.6 million), Gucci ($11.6 million) and Adidas ($10.9 million).
Also in the dashboard from Dune Analytics were Budweiser, Time Magazine, Bud Light, AO, Lacoste, Nickelodeon, McLaren and Pepsi.
“Some are attracted by the opportunity to establish deeper connections with their fans, others are interested in optimizing revenue through NFT drops and merchandising,” wrote NFTGators.
