- Such companies invest less in digital money
- And they prefer more stable assets
Goldman Sachs spent research into which areas family offices are investing in. It shows how rising interest rates affect asset allocation.
Family offices are asset management firms. As a rule, they work with large magnates and their families. 166 family offices from different countries participated in the survey. It was held in January and February.

So, recently the attitude of family offices towards cryptocurrencies has changed dramatically. Two years ago, 39% of participants said they did not invest in cryptocurrencies, but 45% said they plan to invest in this area in the future.
This year, almost two-thirds (62%) of family offices said they do not invest in cryptocurrencies and do not plan to do so. That is, we see an increase in cryptocurrency opponents from 39% to 62%.
On the other hand, the number of family offices that are already investing in digital money has grown over the past 2 years, from 16% in 2021 to 26% now.
Only 12% of those surveyed said they would explore the possibility of investing in digital money in the future. Even 2 years ago, 45% of participants gave such answers.
Interestingly, among those who already invest in cryptocurrencies, we see a sharp imbalance across regions. The most eager to invest in blockchain are family offices in the Asia-Pacific region (APAC). Their share is 30% higher than that of similar firms from the US and Europe.
Note that the survey was conducted immediately after the turbulent 2022, when the cryptocurrency experienced a series of failures.