Delta, an investment tracking app that allows users to keep track of their portfolios of stocks and cryptocurrencies, is now entering the non-fungible token market with its NFT Explorer services.
The recently announced NFT tracker will allow users to track their NFT collections along with their cryptocurrency stocks and holdings. With the new update, Delta users will be able to link their Web3 wallet to their own account for tracking funds.
NFT tracking services will only start with Ethereum wallets, however the firm has confirmed support for multi-chain wallets by the end of 2022. The NFT Tracking and Exploration Services will allow users to not only track their own NFT collection, but also explore the 18 million NFT collections around the world.
Nicholas Van Hord, CEO of Delta, told Cointelegraph:
“Our goal is to help make our users’ lives easier by giving them a complete overview of their investment. We are working on integrating more asset classes into the app and will share more information in due course. We are certainly very excited about the opportunities offered by Web3.”
Related: NFT Adoption: Tokens Hit the Catwalk at Metaverse Fashion Week
The firm has joined a growing roster of major traditional NFT companies, however, unlike many others that have either opted to launch an NFT marketplace or launch an NFT collection, Delta has found a way to stay true to its niche.
Although NFTs as a concept date back to 2012, they only became widespread in the 2021 bull market. Since then, NFTs have become part of every major brand promotion or event promotion. The NFT market boom has created its own autonomous ecosystem worth billions of dollars.
The growing popularity of NFT and Web3 products has prompted several major brands to plunge into the decentralized world. Facebook undertook a complete brand overhaul and renamed itself Meta to showcase its focus on the metaverse, while investment banking giant JP Morgan opened an office in the Web3 virtual world. Mark Zuckerberg also confirmed that Instagram will be adding NFT features soon.