According to new research, by 2026, 25% of people will be carried out in the Metaverse at least one hour a day to work, shopping, education, communication and entertainment.
A February 7 report from research and consulting firm Gartner said that, ahead of this transition to the Metaverse, brands are already building infrastructure to enable their users to digitally replicate their lives.
According to the vice-president of Gartner Marty Resnick, brands need to work together to unite the metaverse, because their users are still required virtual, interactive, three-dimensional impression.
He explained that “From attending virtual classrooms to buying digital land and building virtual homes, all these activities are currently taking place in different environments.”
He believes that by 2026, 30% of organizations in the world will have products and services in the Metaverse.
“Eventually, they will take place in a single environment – the metaverse – with multiple destinations linked to technology and experience.”
This comes after market research firm Strategy Analytics found that the global Metaverse market is projected to reach nearly $42 billion by 2026. However, a November report from Grayscale said the total valuation could even reach a trillion dollars in the coming years. The number of active users of Metaverse increased 10 times from the beginning of 2020 to June 2021.
In any case, Terra Virtua co-founder and CEO Javad Ashraf said the research highlights that the Metaverse will change the way users interact with virtual environments, predicting it will become a place for social events, work meetings, gaming events, music. concerts and more.
“It may be too early to predict exactly what the metaverse will become, but we know that it will open up completely new experiences and improve our lives.”
Related: Blockchain Metaverse Ecosystems Gain Momentum as Brands Create Digital Experiences
Pointing out that the adoption of metaverse technologies is in its infancy and fragmented, Renick urged organizations and investors to proceed with caution. According to him, “it is still too early to tell what investments will be viable in the long term.”
“Product managers must take the time to educate, learn, and prepare for the metaverse in order to position themselves competitively.”
