- The reason for this was probably claims from defrauded customers.
- So, for example, investors of the exchange demand $1 billion in compensation from FTX promoters alone.
In March of this year, a $1 billion lawsuit was filed against FTX promoters. It alleged that the exchange’s media partners promoted its services, misleading their audience about the financial stability of the site. And this, apparently, has changed the attitude of all influencers towards the cryptocurrency segment.
For example, in a comment for Cointelegraph well-known blogger Tiffany Fong said she was “not interested” in a potential partnership with one of the exchanges. It was she who interviewed Bankman-Fried for the first time after he was placed under house arrest.
“Because so many companies have gone bankrupt, I don’t want to promote something that might alienate my audience,” Fong said.
The girl admitted that she received several lucrative offers after the publication of the interview. But she refused all:
“I don’t know how much money I lost. Now I just don’t need it.”
A similar opinion is shared by an influencer with the nickname “DeFi Dad”. He says he sometimes regrets turning down an offer he got to promote FTX before the exchange went bust, but it was the right decision in the long run.
It has also been slow to partner with other exchanges and fintech firms. Luna PR CEO Nikita Sachdev noted that this is a widespread trend.
Moreover, even cryptocurrency companies have become much more cautious. They are no longer in a hurry to promote their services through any blogger whose audience is at least several tens of thousands of people.