Chain, a blockchain infrastructure firm that offers Web3 services to developers to build and maintain blockchain-based applications, will sponsor the New England Patriots football team, as well as other Kraft Group-controlled facilities and sports clubs.
In an announcement made on Thursday, Chain said it will become the official blockchain sponsor and sponsor of the Web3 Patriots, the New England Revolution football club, Gillette Stadium in Massachusetts, and Patriot Place Mall through a multi-year partnership with Kraft Sports+. Entertainment, marketing and events division of Kraft Group. The network will work to create a Web3 experience for visitors to Gillette Stadium and Patriot Place by “blending the physical with the digital.”
Speaking to Cointelegraph, a spokesperson for the network declined to comment on monetary details of the partnership. They hinted that the Web3 fan experience was due to the firm “recently [продала] historic NFT project with a global luxury retailer.”
Chain said it offers products including Ledger, Cloud, and non-fungible tokens as a service. In July, the firm acquired Measurable Data Token (MDT) and its ecosystem products for $100 million, including the MeFi blockchain oracle and RewardMe cashback app.
Many reactions from cryptocurrency Twitter to the sponsorship of The Patriots seemed positive, but some wondered how blockchain technology would impact the fan experience.
As an honest and longtime Patriots fan, I’m very excited and happy to see you accept web3! — Trevorwhatever.eth (@Trevorwhatever4) September 22, 2022
Related: Sports sponsorship helps legalize cryptocurrency in Australia – Coinjar executive
Professional sports organizations both in the United States and abroad have seen large amounts of funding come in in the form of cryptocurrency sponsorship. Crypto.com signed a $700 million deal to rename the Staples Center in Los Angeles in 2021, later signed a $25 million five-year sponsorship deal with the Australian Football League, and became one of the official sponsors of the Qatar World Cup. However, the exchange also reportedly backed out of an approximately half a billion dollar deal with the Union of European Football Associations Champions League in September.
Cointelegraph reached out to the Patriots but received no response as of press time.