- BlackRock plans to expand its advertising campaign for a spot Bitcoin ETF.
- The company submitted a plan to the SEC with a projection of a marketing video on the facades of buildings of former financial institutions.
- The advertising campaign should cover New York, Los Angeles and Miami.
Financial giant BlackRock introduced The US Securities and Exchange Commission (SEC) plans to market a spot Bitcoin ETF under the ticker symbol IBIT.
According to the documents, the company intends to advertise the cryptocurrency fund by projecting videos on the facades of buildings of former financial institutions.
As an example, BlackRock showed demo footage of its building in Miami. They show the inscription IBIT and the changing timeline of events that led to the launch of spot Bitcoin ETFs.
The company notes that the marketing campaign will cover New York, Los Angeles and Miami. BlackRock representatives did not specify whether they plan to rent space from other companies or whether they will project the videos only on buildings they own.
Earlier it became known that Google Corporation allowed advertising of spot Bitcoin ETFs. Crypto fund issuers such as VanEck, BlackRock and Franklin Templeton have already begun promoting their products.
Let's remember that we wrote that nine spot Bitcoin ETFs control over 150,000 BTC.