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On May 30, Air Nippon Airways (ANA), Japan’s largest airline, launched an aviation-themed non-fungible token (NFT) marketplace with its subsidiary ANA Neo.
Dubbed the “ANA GranWhale NFT Marketplace”, the platform will feature the first collection created by aerial photographer Luke Ozawa. As the developers said:
“Starting May 30, Luke Ozawa’s first digital aerial photo will be converted to NFT. One of them will be sold with a positive film, which is the source of photodevelopment. The price is 100,000 yen, and the positive film NFT will be auctioned off.”
Meanwhile, the second NFT collection will be released on June 7, representing the NFT image transformation of the first Boeing 787 operated by AMA. “Sold as a 3D model of the aircraft. There are a total of 787 pieces of each of the two types, for a total of 1,574 pieces, and the price is 7,870 yen,” writes ANA.
ANA is Japan’s largest airline with revenues of $12.2 billion in the last fiscal year. The firm said it plans to expand its NFT product line in the future and aims to add value to customer experience through the commercialization of NFTs.
Development of ANA Neo’s Gran Whale began last August as a virtual travel platform using “technologies, including virtual reality, to recreate the destinations and cultures of the world” in the form of metaverse parks. ANA Neo President Mitsuo Tomita previously stated:
“Arrow in symbol [логотипе] represents the virtual and the real, respectively, and their fusion symbolizes ANA GranWhale’s flight straight into a future of stability and growth, where Web 3.0 and metaverse travel will become more common.”